White Oak Village
3480 Marketplace Blvd, East Point, GA 30344
3480 Marketplace Blvd, East Point, GA 30344
Monday: 9:00 AM – 9:00 PM
Tuesday: 9:00 AM – 9:00 PM
Wednesday: 9:00 AM – 9:00 PM
Thursday: 9:00 AM – 9:00 PM
Friday: 9:00 AM – 9:00 PM
Saturday: 9:00 AM – 9:00 PM
Sunday: 9:00 AM – 9:00 PM
Nestled at the bustling intersection of Interstate 64 and South Laburnum Avenue in Richmond, Virginia, White Oak Village stands out as a premier outdoor shopping destination in the city’s East End. Boasting nearly 400,000 square feet of retail space, this thoughtfully designed center opened its doors in 2008 and has since matured into a vibrant hub of commerce, dining, and community activity.
With a healthy occupancy rate north of ninety-percent and over 75 acres of well-landscaped grounds, White Oak Village offers patrons an inviting blend of nationally recognized anchors, popular specialty shops, and a diverse array of dining options all underpinned by ample parking with more than two thousand spaces and excellent vehicular visibility. Equally significant is its strategic proximity to major transportation arteries, the Richmond International Airport, and a burgeoning tech campus less than fifteen minutes away. As a result, White Oak Village not only caters to daily shoppers but also thrives as a regional retail magnet drawing visitors from across the East End and beyond.
Prime Location and Accessibility
White Oak Village enjoys a highly visible, easily accessible position where I-64 meets South Laburnum Avenue a crossroads that handles more than 56,000 vehicles daily on the interstate and nearly 36,000 along the arterial avenue. This buried-in-plain-sight convenience translates into a steady stream of potential customers, which is further amplified by the center’s five dedicated ingress and egress points complete with turn lanes.
The adjacent Richmond International Airport, located less than a mile away, adds another layer of connectivity, facilitating visits from out-of-town guests and boosting daytime foot traffic. Moreover, recent infrastructure enhancements surrounding the site, including ramp expansions and upgraded traffic signals, have optimized vehicle flow to and from the center, easing congestion during peak hours. All told, the site’s location not only fuels robust customer flows but also supports retailer confidence, as evidenced by White Oak Village’s consistently strong occupancy rates.
Scale and Design
Spanning approximately 397,605 square feet over 75.8 acres, White Oak Village is deliberately designed as an open-air shopping environment, featuring a pedestrian-friendly Main Street lined with garden-style landscaping, decorative fountains, and strategically placed seating areas. Unlike traditional enclosed malls, the center invites a leisurely stroll between storefronts a concept that resonates with modern consumers seeking experiential retail encounters. Its layout clusters big-box anchors and shadow state stores on the periphery, while smaller inline shops, boutiques, and cafes find homes along the interior promenade.
This balanced combination of large-format and specialty tenants creates both destination draws and discovery opportunities, keeping shoppers engaged throughout the entire visit. Further, the center’s cohesive architectural palette characterized by brick facades, wrought-iron accents, and tasteful lighting conveys an upscale yet approachable aesthetic that enhances the overall ambiance.
Anchor Tenants and Retail Mix
At the heart of White Oak Village’s retail offering is Publix, serving as the primary grocery anchor that generates consistent foot traffic. Complementing this are two prominent shadow anchors Target and Lowe’s each occupying over 120,000 square feet and reinforcing the center’s appeal to a broad customer base. JCPenney further strengthens the anchor lineup as a full-service department store specializing in apparel, home goods, and seasonal merchandise. Beyond these pillars, White Oak Village hosts an eclectic lineup of specialty shops ranging from Bath & Body Works, Five Below, and Michaels to PetSmart, GameStop, Sally Beauty, and Kay Jewelers.
Mobile and tech enthusiasts also find B2B and consumer-oriented services at T-Mobile, while fashion-forward shoppers can browse brands like DTLR for the latest footwear and apparel trends. This carefully curated mix ensures that the center accommodates both daily essentials and discretionary spending, making White Oak Village a one-stop destination for families, professionals, and lifestyle-oriented visitors alike.
Dining and Entertainment
Understanding that retail success often hinges on compelling food and beverage offerings, White Oak Village delivers an expansive dining portfolio. QSR staples such as Chick-fil-A and McDonald’s occupy convenient outparcels, serving grab-and-go breakfast and lunch crowds. For relaxed, casual meals, guests can choose from Cracker Barrel, Red Lobster, and Olive Garden, each providing quintessential Southern- and coastal-inspired menus.
Meanwhile, modern fast-casual options include Panera Bread, Firehouse Subs, and QDOBA Mexican Eats, catering to health- and flavor-driven diners. TGI Friday’s brings bar-and-bistro charm with shareable appetizers and cocktails, rounding out an offering that satisfies every palate. This breadth of culinary choices not only extends dwell time but also attracts diverse demographic segments, reinforcing White Oak Village’s status as more than just a shopping center it’s a communal gathering place.
Demographics and Trade Area
An extensive demographic analysis reveals that White Oak Village serves a contiguous market of more than 5,900 residents within one mile, nearly 57,200 in a three-mile radius, and over 136,000 within five miles. Average household incomes range from the mid-$50,000s nearby to around $67,000 on the periphery, reflecting a mix of blue- and white-collar households with strong purchasing power. The daytime employee population exceeding 82,000 within five miles and bolstered by the adjacent airport and emerging business campuses adds a vital flux of midday customers. Overall, the trade area exhibits stable growth indicators, favorable income profiles, and a balanced age distribution, creating an ideal backdrop for retailers seeking both routine and opportunistic sales.
Competitive Advantages
Several key attributes distinguish White Oak Village from competing retail formats. Its grocery anchorage by Publix ensures daily necessity traffic, while robust shadow anchors amplify cross-shopping synergies. The open-air “Main Street” design fosters an upscale yet casual shopping experience that resonates with contemporary consumer preferences. High traffic counts on I-64 and Laburnum Avenue guarantee sustained visibility, and multiple ingress points facilitate seamless access.
Strategically, the center capitalizes on proximity to Richmond International Airport and the emerging White Oak Technology Park, which includes a major data center investment exceeding $1.7 billion. These locational strengths coupled with a strong occupancy rate and an owner committed to reinvestment position White Oak Village as a resilient, well-performing asset in the regional retail landscape.
Conclusion
In summary, White Oak Village represents a thoughtfully conceived retail ecosystem that combines essential and lifestyle-driven tenants with a compelling open-air design and strategic location. From its robust anchor lineup and diverse specialty shops to its broad spectrum of dining choices and strong trade area demographics, the center has all the hallmarks of a successful community hub. Its ongoing high performance and constant reinvestment underscore its role as a cornerstone of Richmond’s East End retail scene, where convenience, variety, and experience coalesce to delight both local residents and visiting guests.
